Keen King & Jones

3 Lynton Parade

Cromwell Road  



DN31 2BD

Tel: 01472 360900


Keen King & Jones

4 Kirkgate


N.E. Lincs

DN37 0LS

Tel: 01472 824643



Business hours

Mon - Fri 

9am to 1pm and 2pm to 5pm


also most Saturdays at our Grimsby address,

9am to 12noon.


Our Waltham premises very occasionally close on Wednesdays, but we remain committed  to long term provision of full service from our Waltham address.

Make an appointment with us

Tel.: 01472 360900 for our GRIMSBY practice


Tel.: 01472 824643 for our WALTHAM practice


Check our range of services here.

Keen King & Jones, Opticians in Grimsby
Keen King & Jones, Opticians in Grimsby

Keen King & Jones – How we see ourselves.

No two clients are alike. Everyone has their own ideas and needs where glasses and contact lenses are concerned.

This is why we at Keen King & Jones value thorough and competent personal advice and a close relationship with our customers. We put this into effect with our experienced team of opticians and extensive range of services.


Our business was established in 1990. We aim always to provide

  • a friendly welcome
  • courteous, caring service
  • time to deal with the needs of clients in all age groups
  • true, long term value for money


We like to think that "pushy" selling is not our style, we try just to offer what may be needed or wanted. Eye-care is provided by fully qualified and widely experienced professional staff. Dispensing and fitting of glasses is dealt with mostly by qualified, experienced dispensing opticians and occasionally by a thoroughly trained assistant with many years of experience.






We need help to improve the availability of appointments for our patients. If you are an optometrist looking for a comfortable pace of work away from Big Business pressures on the High Street, or if you know of an optometrist who might be seeking a chance to work in an environment where care for patients and a friendly approach is valued, then this could be the ideal opportunity.  Days, hours, remuneration etc. are all negotiable, employed or self-employed/locum status equally acceptable. Good prospects for future succession if desired. Please speak intially to David Ahearne, in confidence, Tel: 01472 340239





Why we collect and process your personal data


Keen King & Jones is a registered data controller. This privacy notice sets out our privacy policy.

We collect and process patients’ personal data for the purposes of healthcare and marketing.

Our legal bases for processing personal data for healthcare purposes, including appointment reminders, include public task or legitimate interests. 

  • When we provide services under the NHS General Optical Services contract (such as a sight test funded by the NHS), our legal basis for processing personal data in respect of that service is public task
  • Otherwise our legal basis is legitimate interests

Our condition for processing special category data is the provision of health or social care.

We process our patients' personal data for marketing purposes with their consent or to meet a legitimate interest. This means we can tell you about eye care products and services that may be relevant to you. If you do not want us to process your personal data for marketing purposes, please let us know and we will stop.


The data we may collect and process


The personal data of patients that we may collect and process includes:

Your name, contact details and personal identifiers (such as date of birth and NHS number)

Your general and ocular health history, your family medical and ocular history, and any relevant signs or symptoms you tell us about

Details of medicines, spectacles and contact lenses prescribed for you

Details of examinations and other healthcare checks and treatments we provide

Information relevant to your continued care from other people who care for you or know you well, such as other health professionals and relatives


How we hold and share your personal data 


We process your personal data in strict confidence. We keep your personal data securely in our filing and electronic systems. Patient records are only accessible to the healthcare professionals working at the practice and those under their supervision.

We will usually keep any personal data we hold about you for at least ten years after our last dealings with you. This is the period recommended as good practice by the College of Optometrists. If we collected the data when you were aged under 18 we will keep it at least until your 25th birthday, in line with NHS requirements. We believe that the potential benefits for your eye care continue in many cases if we retain your data beyond those minimum periods, but if you ask us to delete your records after those periods have elapsed we will either do so or will explain our reasons for retaining the data in your particular case. Although your data is retained for ten years or more, it is not our policy to continue to contact you with appointment reminders or marketing material if it is more than four years since your last dealings with us.

In the course of processing your personal data we may share it with:

The healthcare professionals working at this practice and those under their supervision

Healthcare professionals and those under their supervision at other optical practices, but only if you have specifically asked us to pass your personal data (such as your prescription) to them 

Your GP, ophthalmologists and other healthcare providers and commissioners, and suppliers of optical appliances or similar products, in connection with your ongoing healthcare treatment 

Software providers for our patient record and invoicing systems, and financial institutions, so that we can keep patient records up to date and arrange payment for services provided to you.

We consider that the data we hold constitutes an essential and legitimate commercial asset of our business, as well as being important to your continuing eye care. If we cease as a firm to provide eye care products and services, or if we sell our business in whole or in part we will attempt to pass on your data to a suitable alternative eye care provider with a suitable equivalent data protection policy, and that transfer of data may form a legitimate part of any sale of either the whole or part of this business or of its assets.


Your rights


You have legal rights in respect of the personal data we hold about you. The Information Commissioner’s Office (ICO) has published guidance on the full range of rights. The rights that are most relevant to the way in which we use your personal data include:

The right to be informed about how we use personal data – this privacy notice gives that information

The right to object – if you object to us processing your data for marketing purposes, or for healthcare purposes where our legal basis is legitimate interests (see ‘why we collect and process your personal data’, above), we will then stop doing so, unless we are processing the data in respect of a legal claim or can otherwise show that our legitimate interest in processing the data overrides your rights and interests

The right of access – if you ask us for the personal data we hold about you we will provide it within a month, free of charge (unless we have already provided it to you, in which case we may have to charge you the administrative cost of providing it again).

The right to rectification – if you ask us to correct personal data about you that is inaccurate or incomplete, we will do so within a month (unless we need longer, in which case we will discuss this with you)

The right to erasure – also known as the ‘right to be forgotten’. If you ask us to delete your personal data, we will do so if there is no compelling reason to continue processing the data. We will not usually delete healthcare data before our usual time limit (see ‘how we hold and share your personal data’ above) where we have a duty to keep accurate records – for example, to comply with a legal obligation, or in connection with a legal claim. If you ask us to delete such data we will discuss this with you

Contacting us and the ICO about your personal data

Please speak to us first if you have any questions or concerns about the way in which we process personal data. You can contact our Data Protection Officer, David Ahearne, by phone on 01472 340239

You have the right to complain to the ICO if you have a concern about our handling of your personal data which you do not think we can resolve. You can contact the ICO on-line at or by phone on 0303 123 1113.



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